Our Mission.
DaraCoreAI was built to give independent auto dealers, BHPH operators, and franchise groups the power to control their online presence, the speed to stay ahead of the competition, and the control to manage every part of their digital strategy with precision and confidence.

We know dealers don't have time for clunky, slow, or generic web platforms. You need performance that moves as fast as you do, whether updating inventory, pushing out new campaigns, or tracking leads minute by minute. That's why DaraCoreAI delivers unmatched website performance, rapid inventory feed delivery, and seamless integration with major marketing platforms.
WordPress vs. DaraCoreAI - The Anti-WordPress Platform
DaraCoreAI

Proven Results.
Built by Automotive Experts DaraCoreAI isn't a recycled product adapted from other industries. It was designed from the ground up by people who know the automotive world. This team isn't building from theory; they're building from years of automotive experience. They've seen firsthand what dealers need to succeed, and they've packed those insights directly into the DNA of DaraCoreAI.
Headshot of Terry MacCauley, Founder and CEO Terry MacCauley
Founder and CEO Terry MacCauley spent more than 30 years in the automotive industry, leading marketing for some of the Midwest's top-performing dealerships. He founded Big Time Advertising and Marketing in 2014, an agency that has delivered 12 straight profitable years serving BHPH, independent retail, and franchise dealers. Terry founded DaraCoreAI, built on firsthand dealership experience and the fact that too many dealer websites are created by people who have never sold a car or managed a lead. DaraCoreAI is designed around how dealers operate and how customers buy, rooted in real-world dealership performance.
Headshot of Chris Jackson, VP of Operations Chris Jackson
VP of Operations With more than 27 years of experience in sales, marketing, SEO, website development, and digital strategy, Chris Jackson leads the digital vision for DaraCoreAI. As the platform's primary product architect, he has helped shape its features, user experience, and performance-driven approach, focusing on the strategies that drive real dealership growth. A featured speaker at major automotive conferences and a recognized authority in SEO and digital marketing, he remains dedicated to helping dealers increase visibility, improve customer engagement, and deliver measurable online results.
Headshot of Philip Russell, VP of Engineering Philip Russell
VP of Engineering With more than 20 years of experience in software development and technology innovation, Philip Russell leads the technical vision behind DaraCoreAI. As the platform's lead full-stack developer, he helps ensure every solution remains scalable, secure, lightning-fast, and built for the future. From AI-powered vehicle merchandising to advanced marketing integrations and inventory delivery systems, Philip's expertise powers the technology behind DaraCoreAI. His focus on automation, performance, and reliability helps dealers operate more efficiently and stay ahead in a rapidly evolving digital marketplace.
Headshot of Luke St. Pierre, Software Engineer Luke St. Pierre
Software Engineer With a Bachelor of Science in Game Development, Luke St. Pierre brings expertise in performance optimization, real-time systems, and scalable application design. Working alongside the DaraCoreAI development team, he helps drive research, development, and technical innovation across the platform. His experience building complex systems under demanding conditions translates into technology that remains responsive, stable, and built to scale. Luke's focus on performance, reliability, and continuous improvement helps ensure a fast and dependable experience for dealers and their customers.
Headshot of Drew Rakers, Platform Success Manager Drew Rakers
Platform Success Manager Holding a Bachelor of Science in Computer Science from Murray State University and brings a blend of technical skill and client-facing experience to DaraCoreAI. As Platform Success Manager, he works directly with dealers to ensure the platform performs the way it should, bridging software development and client relations to keep every account running smoothly. His background across technical support and customer service gives him a practical understanding of both the technology and the dealers who depend on it. A former Division I pitcher, Drew brings the same discipline, focus, and competitive drive to helping dealers get the most out of DaraCoreAI.
Headshot of Shannon Slack, Graphic Designer Shannon Slack
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Backed by Big Time Advertising & Marketing
DaraCoreAI is fully powered by the seasoned experts at Big Time Advertising & Marketing, a company with over a decade of proven success driving sales, leads, and marketing performance for dealers across the country. When you choose DaraCoreAI, you're not just getting a web platform, you're getting:
Big Time Advertising logo
  • Access to a powerhouse marketing team of professionals
  • Proven marketing strategies tailored to auto dealers
  • Ongoing support and partnership to help you sell more
Big Time Advertising knows how to help dealers win because they've done it for years, across countless markets and under every condition. DaraCoreAI is simply the next evolution of that commitment.
Dara Core AI - Rooted Artificial Intelligence

Why DaraCoreAI? Let’s break it down:

POWER

You get full command over your website, your feeds, your advertising overlays, and your vehicle data. You're not stuck in a box or waiting on a vendor; you have the tools to control your dealership's digital destiny.

SPEED

We guarantee feed delivery in under 48 working hours, deliver lightning-fast website performance, and make sure you’re always first in line when it comes to updates, improvements, and innovations.

CONTROL

With DaraCoreAI, you're in the driver's seat. From customized integrations to flexible tools, you control how your site performs, your ads look, and how your customers engage, backed by a team to help whenever you need it.

What Sets Us Apart?

DEALER-SPECIFIC DESIGN

We know your market, your challenges, and your customer base — and we build specifically for it.

AI-POWERED FEATURES

From smarter vehicle descriptions to creative overlays and advanced remarketing, our platform leverages AI where it counts, improving your efficiency and performance.

SCALABLE SOLUTIONS

Whether you’re running one lot or managing multiple rooftops, DaraCoreAI grows with you.

PROVEN INDUSTRY KNOWLEDGE

With experts like Chris and Philip leading the charge, you’re not just getting a tech company — you’re getting a partner who understands what it takes to win in automotive.

Our Vision

We believe independent dealers and BHPH operators deserve the same cutting-edge tools that the big players have — without the big price tags, long waits, or bloated systems. DaraCoreAI exists to level the playing field, giving you access to high-performance technology and expert marketing support that drives results.

We’re constantly evolving, integrating new features, and staying on the cutting edge of automotive tech so you can stay focused on what you do best: selling cars, serving customers, and growing your business.

Join the Future of Automotive Technology

When you partner with DaraCoreAI, you’re not just signing up for a website — you're stepping into a next-generation digital ecosystem designed to power your growth, accelerate your performance, and give you full control over your dealership’s success. Let's build the future together.

Power. Speed. Control.